Page 3 - BB Foodservice Drinks Express 5th November 2021 - 6th January 2022

Christmas
Maximising the
Maximising the

Christmas 2021 Opportunity
Christmas 2021 Opportunity

Over 4 in 5 on-trade visits at Christmas
involve drinks, highlighting the importance in

ranging an adequate drink offering to take full
40%
advantage of Christmas demand opportunities. expect a wider
range of drinks to
choose from over
the Xmas/
New Year
period.

To engage properly with consumers, it
is imperative for venues to ensure an
adequate drinks range. Gin, alongside
Rum, and Cream Liqueurs see the highest
sales uplifts over Christmas. Thus, licensees
should ensure that both premium/
non-premium offers are available to
accommodate consumer tastes.

However, publicans must not forget to
offer a premium trade up to consumers as
there is still a willingness to pay extra in
relevant categories.

To complement the Spirits offering, outlets
should also stock both Premium and
Standard beers alongside a balanced
wine range, where Sparkling variants are
paramount at this period of the year.
53%
like to see seasonal
drinks on offer
over the Xmas/
Planning and communicating well in advance New Year
period.
Activation plans for valuable Christmas
occasions is key for retailers to take full
advantage of the potential demand,
with Mad Friday, Christmas Eve and
New Year's Eve dates pivotal in 2021.
Moreover, early December proves
to be very fruitful in the
On trade, especially where
other ‘non-Xmas’ events
are happening.

Order Online Call Download the 3
bbfoodservice.co.uk 01738 646666 BBFoodservice App