Page 8 - BB Foodservice Drinks Express 29th January - 25th March 2021

St Patrick's Day

Wednesday 17th March

St. Patricks Day 2020 has been hindered by Covid-19,
St Patrick's Day
but with a 2nd lockdown over, a restricted Christmas and
consumers gaining confidence in the market, we can expect
key dates in 2021 to gain increased traction for consumers.
Operators should consider changes in occasions towards lower ● Particularly for St. Patrick's consumers, it is the
tempo and consumer considerations since re-opening, where quality of experience and drinks that drives
experience and atmosphere are gaining relevance as consumers them to a particular outlet and highlight
regain confidence in the market. the importance to range effectively for the
occassion.
● St. Patrick's consumers are younger, frequent
visitors to the on-trade and spend more on
average, making them an ideal target audience
for operators.
● Although we saw declines in performance
in 2020, Beer experiences the highest share
uplifts on St. Patrick's Day, driven by stout, as
consumers are keen to drink the category on
the occasion. Ranging Stout becomes more
important considering it has been missed by
consumers and also represent extra revenue
potential.
● Whisky is also a key category to stock over
St. Patrick's Day, with consumers over-indexing
in choosing Irish Whisky, where operators need
to ensure availability of popular brands and an
effective pricing strategy take full advantage of
St. Patrick's Day.
Source: CGA data March 2020

24 x 330ml
726934
£18.99

Magners Irish Cider
Original Apple Guinness Surger
12 x 568ml 24 x 520ml Cans
557463 632638
£12.79 £35.49

8 Drinks Express 29th January - 25th March 2021