Page 4 - BB Foodservice Drinks Express 29th January - 25th March 2021

Valentine's Day 4th most popular occasion for GB consumers
to visit the on-trade, only behind Birthday,
Sunday 14th February Christmas & New Year's Eve occasions.

Valentine's Day
Valentine’s Day 2021 falls on a Sunday, which means
there is an opportunity not only to capitalise on the Valentine's Day
14th, but also drive uplift in outlet’s weekend sales. Weekend 2020
(Friday 14th –
22% of Valentines consumers visit the on-trade on a Sunday 16th)
Sunday (+7pp. Vs GB average).

+45.3%
● Wine is the main
Nearly category, driven by value sales vs
1 in 5 visit the the average
Red Wine, as a staple
on-trade weekend
of a food-led occasion, whilst
on this
there is also an uplift for Champagne,
date
representative of celebration.
● Valentine’s Day consumers are driven to drink wine
by innovation, suggestions for food pairings and
recommendations.
● Spirits have also got an important role to play on
Valentine’s Day, with Gin & Vodka being the preferred
categories. However, Liqueurs are also a fruitful category
to stock on Valentine’s Day; 13% of spirit serves that day
were Liqueurs.
● Cocktails are common on food-led occasions, given that
8 in 10 cocktail drinkers try a new drink category through
cocktails. Moreover, they are common on special occasions,
treat/rewards and on couple outings – so making sure that
outlets have popular serves on the day are key.
Source: CGA data February 2020

One of the world's most Golden yellow with a Lemon and grapefruit are Crisp, classical
famous Champagnes. foaming necklace of tiny followed by richer nut Champagne, with notes
Light, delicate, medium bubbles. Adored for its ripe and caramel notes. of red berries and fine
bodied and well balanced. fruit grape, apple & orange A structured Champagne persistent bubbles.
Dry in style. flavour notes. with a powerful finish.

Sell @ £75 Sell @ £85 Sell @ £65 Sell @ £40
per bottle per bottle per bottle per bottle
& make & make & make & make
55.2% POR 54.1% POR 59.4% POR 62.5% POR
£41.41 £46.01 £38.61 £25.01
cash margin cash margin cash margin cash margin
per bottle per bottle per bottle per bottle

Exclusive
Label
Moet NV Veuve NV Cliquot Mumm Cordon Rouge Lelac
Brut Champagne Brut Champagne NV Champagne NV Brut Champagne
75cl 75cl 75cl 75cl
286145 154937 520590 584401
£27.99 £32.49 £21.99 £12.49

4 Drinks Express 29th January - 25th March 2021