Lucozade is turning the market blue with the launch of three new drinks: Lucozade Sport Blue Force, Lucozade Energy Blue Burst and Lucozade Alert Blue Rush have joined the existing Lucozade range.

This cross-category innovation creates an exciting line up of new drinks across the Lucozade brand, adding a splash of colour to retailers' chillers and creating real excitement for shoppers.

Sport and energy drinks are growing ahead of the category, currently seeing 80.5%¹ and 16.9%² value sales growth respectively.

Lucozade Alert is experiencing incredible 31.4% YOY growth.³

Lucozade Energy and Lucozade Sport are going from strength to strength, with increases of 6.5%⁴ and 17.8%⁵ in YOY value sales respectively.

43% of shoppers are more likely to purchase drinks with appealing flavours.⁶